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AFAR Magazine

We blushed a little when we read this article by musician & Grammy winning producer Joe Henry for AFAR Magazine.

In Good Company
by JOE HENRY

 

Musicians Aimee Mann, Joe Henry, and Loudon Wainwright III gather in Louisville to indulge in raw oysters, dry martinis, and unscripted conversation.

We were en route to the shoot’s first location in Butchertown. My brother David was leading us to Please and Thank You on East Market Street. David has lived in Louisville, Kentucky, for some 20 years, and he had brought us—me and fellow singer-songwriters Aimee Mann, John Doe, Karin Bergquist, and Loudon Wainwright III—to the city to appear in a feature film he had cowritten.

It was our first morning in town, and Please and Thank You (P&TY) was the perfect headquarters for those of us looking to shoehorn our way into the snug demands of the day, whatever they might be, and it provided our first insight into Louisville’s artisan bent and hipster funk.

Berlin Art

P&TY not only makes excellent doppios and home-style baked offerings—including scratch doughnuts that rival those made at the Michigan cider mills of my youth—but also features along one wall a seriously curated collection of vinyl records for sale. If a café pulls an exceptional, nutty-tasting shot of espresso, offers me baked strata of egg and roasted vegetables fresh from the farm stand, and serves them both while spinningBringing It All Back Home in original Stereo 360 Sound, that place will own me for the duration of my stay.

At the close of day one of filming, the five of us, along with my brother (still kindly acting as our escort), gathered for our initial dinner together at Jack Fry’s on Bardstown Road in a neighborhood known as the Highlands.

“This is terrifying,” I heard someone say, and then realized it was my own voice. We were musicians working as actors playing musicians, several of us having stepped well out of our comfort zones to do so.

All of us involved in this venture—a film called Pleased to Meet Me, directed by Archie Borders and based on a story originally produced for the radio series This American Life—are touring musicians. Far from home, we form quick impressions of cities based on a very few elements of comfort and engagement. We’d arrived in Kentucky’s largest city from Los Angeles (two of us), the San Francisco Bay Area, Ohio, and New York, and we’d come for two and a half weeks. An almost unheard-of stay in a single location for most of us, the time in Louisville gave us a chance to establish roots of a sort, and to read the city’s tea leaves in something more like three dimensions.

Louisville Joe Henry

Modern Louisville is, as we would discover, much more than the home of the Kentucky Derby. Once a crucial hub of river and rail transport, the city is an anomaly in its region, a patch of blue in a sea of red, politically speaking. It fosters gallery hops, live theater, a thriving dance community, an influential music scene, and a culinary movement at once folksy and progressive, with something for organic farmers and steak-and-martini hounds (can I get a witness?) alike. Responding to this last note, the five of us principals formed the Diners Club. We hunkered down together as if in the army, trading offerings of fine food between us like canned rations and cigarettes in a wartime foxhole. The restaurants we invaded became the frames around whatever picture the day had formed, reminding us how often the most revelatory conversations take place between people with forks in hand.

Established in 1933, Jack Fry’s is a classic steak and chops house. At an old-school spinet piano, a polite man proffers jazz standards at a volume that accompanies rather than inhibits conversation. The menu, likewise, sings from the great American songbook, though with a modern flair: Rare lamb chops, for instance, arrived with potato gratin and shiitake mushrooms. It was a theme we continually noted in Louisville. Like high-flying kites that must be tethered, the boldest culinary choices were invariably rooted in tradition.

We hit Jack Fry’s three times during our stay, the third visit by request of the evening’s birthday celebrant, Aimee Mann, who devoured her herb-encrusted seared pork chop with a fervor that belied her Lauren Bacall–slim frame. But then, she is full of surprises. For all her well-earned reputation as a cloistered chronicler of hurt and dysfunction, Aimee is a riot when out of the house. At one point, the conversation turned to the actor/activist Sean Penn, who is Aimee’s brother-in-law (and, coincidentally, used to be mine many years ago, when Sean was married to my wife’s eldest sister, Madonna). Sean’s unpredictable, live-wire actions in the greater world provoke high anxiety in those who count themselves among his legal relations. “Let’s just say that where my in-laws are concerned,” Aimee offered flatly, “it’s frequently best not to answer the phone. Or the door. Or to have a door.”

We wrapped fairly late on the set one evening toward the end of our first week of the film shoot. We’d all learned to relax a little, since our director seemed pleased with the way things were going: The scenes felt spontaneous—raw and fresh, and rarely overwrought. Not sure where we might still find a good, unhurried sit-down dinner together, the Diners Club was steered back down East Market Street by a local, the cinematographer Mike Fitzer, to an excellent restaurant called Harvest.

The specials included an appetizer of fried okra, special indeed to someone like me, who originally hails from North Carolina. As I do when cooking it at home, the chef sliced thin wheels of hot pepper in amongst the okra so that the occasional forkful brought with it a single bright spark of heat. Thus primed, I elected to go all-in Southern style, ordering the fried chicken with biscuits and white gravy. At the far end of the table, Karin Bergquist rhapsodized over her order of tender gnocchi with vegetable ragoût. Karin is from southern Ohio, where she lives on a pre-Civil-War-era farm with Linford Detweiler, her husband and partner in the band Over the Rhine. She trains a skeptical eye on the world at all times, which made her delight all the more satisfying. “We might both come from white trash, Joe Henry,” Karin offered without raising her head from her entrée, “but we’re no pushovers.”

Speaking from the business end of his special Harvest pizza, Loudon Wainwright III shared stories of his small role in the 1989 film Jacknife, which starred Robert De Niro and Kathy Baker, in particular his apprehension at having to go mano a mano with De Niro in one scene. For the uninitiated, Loudon is one of the most original American singer-songwriters of both the last century and the one in progress. His body of work—simultaneously deeply personal and universal—has helped to sharpen the blades and focus the lenses of most all of us who have followed in his wake.

“He wasn’t terribly articulate out of character,” Loudon said of De Niro, “but he managed to advise me that I needn’t worry about the script word for word. Rather, I just needed to let the character move through the arc of the scene, in any way that felt natural.”

It’s something we all would witness Loudon do time and again throughout the course of filming. Even in a scene in which he had two words, or none, Loudon’s performances were a crash course in film acting for the neophyte, reminding me how much singing is, in fact, an actor’s game.

Berlin Art

In the spring of 1983, I was 22 and living in Ann Arbor, Michigan, where I was recording my first demos. I drifted over to the Michigan Theater one evening to see Minneapolis’s reckless wunderkinds the Replacements. They disappointed me greatly, refusing to play most of the songs through to the end. I was on the verge of walking out when a friend urged me to stay for the headline act, X, the blistering, rootsy punk band from Los Angeles. I stayed, and what I beheld made me reconsider altogether the cathartic vitality and singular relevance of rock-and-roll music, which I had felt was on the wane.

Cut to Louisville. John Doe, the cofounder and chief songwriter of that seminal band, sat to my left in Proof on Main, a restaurant within the elegant and hip 21c Museum Hotel. Sharing the hotel’s ethos of merging the timeless with the contemporary, the good people at Proof set before us old-world sustenance that leaned decidedly forward: hearth-warmed ricotta, homemade pastas, and a bison burger with bacon and Tillamook cheddar.

John Doe is a legendary character upon our landscape: rakishly handsome, tough as nails, and sweet as pie. He is also fiercely candid and, when asked, shares his wild experience with the generosity of a scoutmaster. Raising a Manhattan in my direction, John spoke freely about the fresh row that bands like X had hoed alongside their confederates, Los Lobos and the Blasters, when they started. “We loved country music,” John offered, by way of disguishing X from the early punk bands of Britain, “and real country music— George Jones and Merle Haggard, sure, but also Woody Guthrie, Lead Belly, and Lightnin’ Hopkins. We also were products of electricity—the Who, the Faces, the Flamin’ Groovies. We played faster and louder because the times were.”

As we neared the end of our shooting schedule, and thus our time in Louisville, the Diners Club managed to secure a table at chef Edward Lee’s storied 610 Magnolia—a handsome, cozy room on a quiet residential street in the oldest part of the city. The restaurant was closed on the night in question, but a few strings were pulled and we were welcomed and accommodated, even at an uncommonly late hour for people who let dinner and its attendant conversation unspool slowly for hours. I stepped out of the rainy darkness straight into a dry martini, heard Ray Charles drifting down from the rafters, and knew I was at home, so to speak.

Berlin Art

Lee’s approach to Southern cuisine is observant of traditions but in no way trapped by them, a slant that was coming to define our experience of contemporary Louisville. I was happy at the suggestion that, rather than peruse a menu, we sit back and let the soft-spoken young chef de cuisine, Nick Sullivan, devise our fortunes. And fortunate we were, with dishes from smoked octopus and lobster medallions to pork belly, seared lamb, collard greens, and an heirloom grit cake.

Aimee and John wouldn’t materialize until joining us for a nightcap at last call, as they were on the graveyard shift shooting our film’s final scene, but the occasion insisted we push on without them: It was Loudon’s birthday. As a gift for Loudon, I had purchased two rare County Records albums by Charlie Poole (along with other original vinyl pressings) at Please and Thank You. In 2009, Loudon won his first Grammy Award for a project inspired by that raucous country music pioneer. It was fitting, then, that so much of the evening’s conversation concerned our collective debt to so many early folk luminaries.

“The mythology that gets passed along is very seductive,” Loudon submitted, “especially because it suggests that the music has all trickled down from a very few geniuses. But in fact there were many significant journeymen out ahead of us, shining their light along the path, equally as visionary—and troubled—as, say, Jimmie Rodgers or Hank Williams. Charlie Poole was just one of them.”

The one table we returned to most frequently—the place that came to feel both special and familiar—was La Coop, a French-style bistro, also on East Market Street. We came to it, initially, following an early day of filming that I might characterize as “trying.” We had spent a dozen hours in a warehouse studio that was 90-plus degrees with humidity to match. Karin, Aimee, John, and I straggled into La Coop fearing we had missed the kitchen’s last call, only to find ourselves warmly greeted and ushered to a back table, with the full menu on offer. Reality was setting in for those of us new to the rhythms of a film shoot. Though we were excited by the prospects, we (read me) were daunted by them as well, but it was nothing that a little chilled gin and several raw oysters couldn’t undo.

Louisville Joe Henry

The decor at La Coop is mod but with enough dark, nostalgic ambience to assure you it is helmed by someone with Edith Piaf records in the collection. We passed around steamed mussels and duck fat fries before even a cursory glance at the menu, and did so with giddy relish. I am a polite traditionalist where a bistro is concerned, which means I hum and nod admiringly as the specials are read, and then I order a rare steak frites and an arugula salad, the communion attended by the ritual house Bordeaux.

We talked a lot about how much recording and filmmaking have in common, a musical performance being akin to live theater, and making an album being like conjuring a movie. “Singing is first an acting gig,” said John, mirroring Loudon’s earlier example. “You’re always putting some character forward and asking people to believe in him.”

“And the third verse is invariably like the third act, I suppose,” added Karin, “all of us looking for redemption. Or at least a back way out.”

When we finally wrapped the film shoot, the director, Archie Borders, and his new wife, Anne, along with my brother David and his wife, Clare Hirn (a painter of no small renown in Louisville), joined the club for one last celebratory bread-breaking at La Coop. We visitors were all every bit as enamored with Louisville as we had been, naively, upon our arrival. The initial impression, then, was borne out: Louisville as a community has made choices favoring vision, craft, and character—respectful of tradition while actively breaking new ground.

Thanks to our intense shooting schedule, I had seen very little of the city beyond my hotel room, two set locations, and the aforementioned eateries, yet I departed feeling we had all gained a surprisingly comprehensive sense of what makes Louisville unique.

“How you do anything is how you do everything,” singer Tom Waits once said. Based on our Diners Club experience, I’d be inclined to return to this old city along the Ohio River to have my boots repaired or my appendix removed. In either case, my belief is that the work would be done with quiet passion and unstinting commitment, and with a decent coffee offered while I wait. A

Photos by Michael Wilson. This appeared in the May 2013 issue. 

 

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Louisville Courier Journal

Louisville Courier Journal
December 20, 2012

Bake it yourself with Please & Thank You

Coffee, treat and record shop Please & Thank You, 800 E. Market St., has launched a line of Bake It Yourself products, beginning with chocolate chip cookies and brownies.

“Everybody asks for the cookie recipe, but I’m not ready,” says co-owner Brooke Vaughn. “I’m married to a designer, and it’s a dream to do a cookbook someday. I don’t want to give my recipes away–but (the kits) are a way for people to confidently bake cookies at home.”

The cookie box comes with a dozen pressed-out rounds of refrigerated cookie dough. “It’s actually what we put in our ovens here,” says Vaughn. Also included are her tips for perfect cookies (the most difficult of which may be the instructions to wait five to 10 minutes after cookies come out of the oven before removing from the pan). Immediately, “I had someone buy 12 dozen for Christmas gifts,” says Vaughn.

The brownie box contains enough baking mix and Callebaut French chocolate chips for a dozen. “The chips are the kicker!” says Vaughn. The mix contains “Weisenberger flour, French cocoa, salt ? everything we use to make our brownies,” she says. “The box tells you everything you need at home before you leave the grocery store.”

“I knew this was gonna work when my mom did it,” says Vaughn. (Her mom has never cooked.) “I gave her the zucchini loaf package and told her to roll with it, and she made a successful loaf.”

The zucchini loaf, a pumpkin loaf and a funfetti birthday cake will be among future Bake It Yourself offerings.

The cookie box costs $15 (freshly baked, they’re $1.75 each in the store), and the brownies are $12 ($3 each fresh in the store).

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Style Blueprint Louisville

Style Blueprint, March 10, 2013

Brooke Vaughn is the FACE behind Please & Thank You, a combination coffee shop, restaurant and music store located in NuLu on Market Street. This coffee shop owner only drinks a few sips of coffee a day, focusing instead on her main passion: cooking, baking to be specific. One taste of her chocolate chip cookies and you know why.

Please 013E 620x412 FACES of Louisville: Brooke Vaughn

 

What do you do for a living? 

I hustle legal stimulants and sell vinyl records.

Do you drink coffee all day?

No, but my husband does. I drink maybe a 1/2 cup of coffee a day, but I pour myself at least 3 cups. I’m pretty wasteful with it. I drink ice water allllll day.

 

Please 048e 620x412 FACES of Louisville: Brooke Vaughn

 

When did you discover that you have a talent for baking?

I’m actually not sure that I have a talent for baking. I’ve always had a strong will, a fair amount of ambition and high standards. I feel like I can do a good job at anything I feel passionate about. And I feel stupidly passionate about chocolate chip cookies.

What is your specialty in the kitchen?

Chocolate Chip Cookies, DUH!

 

Please 035e 620x412 FACES of Louisville: Brooke Vaughn

What do you take in your coffee? 
I drink it black.
Where is your favorite cup of coffee other than P&TY?
I think Tommie at Cafe Classico has the best Americano in town.
What is your special talent?  
I have a wicked spider sense. Its creepy and curious. 

How do you balance your job and your personal life?

Oh, I’m spoiled. My life balance and sanity is completely a nod to my husband, Jason Pierce. There is nothing he can’t and won’t do. He’s the most incredible human I’ve yet to meet. He is the breakfast maker, the champagne pourer, the flower giver, the dish washer, the dog walker, the bread winner, the listener, the navigator and on and on. And it’s not like he’s a stay-at-home Dad; he also owns and operates his own design firm, Mperfect Design. We are equal parts. And we are super creative together, even 10 years deep into this affair.

Please 018E FACES of Louisville: Brooke Vaughn

 

What is the biggest life lesson you have ever learned?

Let go and be loving.

Who is your mentor?

Funny, I’ve had mentors without ever knowing it. And I think that is the key–you don’t know you’re being schooled until you’ve learned the lesson, right? I try to surround myself with and employ people who inspire me: painters, restauranteurs, athletes, designers, bikers, writers, actors, rock n’ rollers and such.

 

Please 014E FACES of Louisville: Brooke Vaughn

 

What is best advice you have received in business?

Never enter a business partnership with someone you do not know and/or trust.

If you were not in your current job, what would you secretly love to do?

It’s no secret. I want to run an urban B&B!

What is something people would be surprised to know about you?

I own a gun.

 

Please 027e 620x412 FACES of Louisville: Brooke Vaughn

 

Where is your favorite place to go for dinner?

It’s almost March Madness and we are a NCAA Basketball family. Naturally, Sportstime Pizza across the river is my place right now. The Breadsticks with Beer Cheese have to be my favorite weekly regret.

Where do you like to shop?

I adore Cargo. And I always seem to have luck at The Flea Off Market.

What is a treat or a luxury you allow yourself?

Sundays are my luxury! I spend Sunday afternoons working out to Jillian MIchael’s DVD’s, drinking bubbly and cooking with my BFF Alicia.

 

Please 038e FACES of Louisville: Brooke Vaughn

 

What is your favorite thing to do in Louisville?

Work.

Three things you cannot live without (besides God, family and friends):
Bathtubs, Miles Davis’ Kind of Blue, and enjoying beating hot sun rays outside.

What are you reading right now?

The Refinery 29 Blog, Twitter, Food & WineEat Good Food, the Bi-Rite Market book, The Joy of Cooking, andBaked Elements: Our Ten Favorite Ingredients.

 

Please 046e FACES of Louisville: Brooke Vaughn

 

What are three of your “favorite” things right now (can be anything).

1.Everyseed Bagels with Roasted Cauliflower Cream Cheese from Little Goat in Chicago.

2. Blowdrying my daughter’s short hair.

3. Listening to REM and thinking about 90210.

 

Thank you to Brooke Vaughn for taking time out of her busy chocolate chip cookie baking to meet with us.  For more information on Please & Thank You, click here.

A huge thanks to Adele Reding and her beautiful photography for our FACES of Louisville.  For more information on Adele, please click here.

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California Home & Design

Getaways: Louisville, KY

1. Snack. Located in NuLu, Please & Thank You is the brick-and-mortar love child of Jason Pierce and Brooke Vaughn. After working across the street from each other in their previous jobs as record store manager and coffee barista, respectively, the two decided to combine their passions and set up their own shop. The resulting cafe serves old-fashioned fare and is outfitted with a self-service turntable and a collection of carefully curated records.

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Martha Stewart Living

Weekend Getaway: Louisville KY

Please & Thank You–In addition to locally roasted coffee by Argo Sons and delicious breakfasts and lunches (try the savory asiago, apricot, and jalapeno scone), this cafe-cum-record store boasts an impressive collection of vinyl, a self-service turntable, and a listening booth.

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GQ: Manliest Town in America = Louisville

GQ // Food + Travel
The Manliest Town in America

Of all the cities in the United States, quién es más macho? After spending a long weekend in Louisville, Kentucky, we have our answer

BY BRENDAN VAUGHN | March 2012

Yeah, yeah, Chicago has broader shoulders. But when it comes to the masculine arts—bourbon, baseball, bettin’ the ponies—good luck topping Louisville. And don’t worry, the city’s not just coasting on its history. Lou-uh-vul strikes a balance between the traditions for which it’s justly famous and a right-now vibe that gives the town and its 750,000 residents a kind of courtly southern swagger. The gentlemen of Louisville know how to compliment a woman—and do so often.

New Louisville’s cultural epicenter is the 21c Museum Hotel on West Main. It takes all of six seconds to get the concept: Art is everywhere. In the lobby, in your spacious room, in the excellent restaurant, and most impressively, in 7,700 square feet of museum-quality galleries that meander across two floors. (If the 21c is booked up or you want some old-school stateliness, The Brown Hotel is a worthy alternative.)

Spend your first afternoon browsing the 21c’s ever rotating galleries—Kehinde Wiley, Kara Walker, and Chuck Close have all exhibited work here—then ease into evening with a whiskey flight at Proof on Main, the bourbon-centric restaurant-slash-lounge. You’ll be thinking about dinner soon enough, and chef Michael Paley’s menu is built for a powerful hunger. Start with the perfectly charred octopus and move on to his locally famous bison burger or however he’s doing short ribs that night.

The next day, be a tourist. Directly next door to the 21c is the Louisville Slugger Museum & Factory, home of America’s most iconic sporting good. Watch ‘em carve bats the way they’ve been doing it since 1884, then pick up a personalized stick on the way out. Around the corner is the Muhammad Ali Center, a six-story tribute to the city’s greatest son that, to its credit, pulls no punches. You get Ali in all his flamboyant glory, but you get the dark side, too (e.g., footage of him announcing that “all white people are devils”). Grab lunch at Garage Bar, an artisanal-pizza joint part-owned and run by Chef Paley from Proof on Main.

Power up with a coffee at Please & Thank You (bonus: a massive record collection and a listening room with a self-service turntable); walk off your meal on Bardstown Road, Louisville’s cool-kid corridor of vintage shops and boutiques; then head over to Churchill Downs. Yes, you need to do this. Skip the silly bullshit of Millionaire’s Row, where celebs pay thousands to sit on Derby Day, and take the Barn & Backside Tour instead. Request as your guide Mr. Ken Orwick, a track historian and raconteur whose gangster grandfather ran hooch through Louisville during Prohibition. Dinner—ethereal oyster fritters and homemade sausages—awaits at the Blind Pig, in the city’s burgeoning Butchertown district.

On the way out of town, hit one (or six) of the distilleries that flavor the countryside around Louisville. Our current favorite is Buffalo Trace, located in nearby Frankfort, Kentucky. If you road-tripped all the way to Louisville, as I did, now would be a good time to ask your girlfriend to take the wheel.

 

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Daytrip: Destination Louisville

From EatWellOnline

It’s gray. It’s rainy. It’s time to jump in the car and go someplace else.  At just a short hour and change from the Queen City, Louisville is a fantastic choice. Last weekend I did just that, and if you are so inclined, here are some not to miss spots on Market Street, the up and coming place to be.

Start here: Please and Thank You is a charming coffee and record shop. Sip an amazing Thai iced coffee and a enjoy piece of  perfectly spiced pumpkin bread. Get a chocolate chip cookie for later. You know how proud I am of my chocolate chip cookies, and I am hard pressed to think of another CC cookie I have ever enjoyed more.  They are heavy on the sugar which makes them extra chewy with slabs of semisweet chocolate inside rather than chips.  Get two and bring one home for me…pretty please.

Next get ready to warm up at The Mayan Cafe.  Try lunch on a weekday and you shouldn’t need a reservation (do call ahead for dinner). Bruce Ucan, a Mayan Indian from the Yucatan peninsula, serves fresh spicy Mexican food with local ingredients. Salbutes (a masa base with choice of toppings) are delicious especially with the creamy jalapeño sauce that accompanies them. We tried roasted local vegetable (turnips and assorted squash) with goat cheese; the roasted pork & the smoked chicken with jalapeño jack cheese. Do not miss a side of the lima beans with lemon and pumpkin seeds which is a specialty of the house (I know—lima beans aren’t usually a “don’t miss”, but these are).

Wiltshire on Market is another great story. Susan Herschberg, who owns the successful catering company Wiltshire Pantry, has taken a shotgun space on Market Street and created a beautiful tranquil restaurant. Plan ahead, Wiltshire is only open Thursday through Sunday for dinner. The menu changes weekly, based on market availability and the creative minds of Susan and her team. The pleasant staff and thoughtful attention to details make for a truly relaxing experience. The craft cocktails are a worthy indulgence, and I was truly inspired by a dish of smoked lamb tacos with house made tortillas, roasted chili salsa, sweet sunchoke pickle, jack cheese, and lime crema. Great vegetarian options here too like gnocchi Parisian Style (butternut cream sauce, mushrooms, Parmesan, lemon zest and spiced pistachios).

Need a break from food? Browse some of the shops up and down Market Street. Don’t miss Scout which offers an eclectic mix of furniture, gifts, home accessories and great, I mean really great jewelry.

Hammerheads, while not on Market Street, is worth the drive out of the way.  It is a completely unexpected underground restaurant (as in your  college roommate’s parent’s basement unexpected) in Germantown serving some of the best food I have eaten in a long time.  Order a craft beer and find a seat (limited seating and no reservations so early or late is the best bet).  Brisket sliders, smoked cheddar grits cake, and barbecued lamb ribs.  This is the place for down and dirty gastro pub food.  I have to go back to try the bacon brownie topped with vanilla ice cream…and the grippo fries…and the great looking burgers.

Lastly, don’t try to come back here until you have been to Rye. This restaurant is the work of a trio of talented New Yorkers who have relocated to Louisville (proprietor Michael Trager- Kusman is originally from KY). It’s still not quite on everyone’s radar yet as they just opened in December, but as soon as this stylish, well lit, great music playing restaurant is reviewed you will not be able to get in. They are still getting their arms around the food, but where else do you see salsify on a menu outside of New York? The pastrami is so tender when you look at it it falls apart. And words fail me when it comes to describing the Banana Luscious (chocolate cream pudding, macerated bananas, and whipped malt)- luscious indeed. Reservations are accepted, so call ahead and check out their amazing Valentine’s menu—that’s a good excuse for another road trip,right?

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Insider Louisville: Louisville’s hottest small-biz corridor

From a recent post on Insider Louisville:


 

Please & Thank You

Two transplanted Indianapolitans have opened a coffee and music shop called Please & Thank You at 800 E. Market at the corner of South Shelby that offers coffee, baked goods and sandwiches on one side, vinyl on the other – and an actual listening room in one corner of the small space.

Interesting back story here: Jason Pierce was working at a record store in Indianapolis, wife-to-be Brooke at a coffee shop across the street. “I was buying way more coffee than usual,” Pierce recalls, “and she was spending a lot of money on records.”

After they got married, they decided they needed a clean slate, so they left Indianapolis, moved here and opened Please and Thank You, combining their coffee and music backgrounds.

The listening studio takes up what seems like an awful lot of space in the relatively tiny shop. But, says landlord Gill Holland, it’s an appropriate use of the available real estate because it fits in with the creative, edgy and artistic vibe going on elsewhere on the street.


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Marc Maron Confirmed: Best Chocolate Chip Cookie

It is official—Please & Thank You has the best Chocolate Chip Cookie… at least according to funny-guy Marc Maron on his WTF dispatch writing about his recent trip to our fair city:

“Everything has been great. It’s a fine city with lots of groovy stuff to do. I think I had the best chocolate chip cookie in my life at a place called Please Thank You.”

Good stuff.


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Courier Journal: Domains–Brooke Vaughn

“We’ve always said we wanted to re-create what our living room feels like,” said Brooke Vaughn, owner of Please and Thank You at 800 E. Market St. For Vaughn and her husband, Jason Pierce, that means music, snacks and lots of coffee.

Along with its espresso drinks, sandwiches and cinnamon rolls, Vaughn’s cafe shares the space with Pierce’s record store, Analog. On one wall, new vinyl from artists like Fleet Foxes stands next to used gems from Thelonious Monk and Elvis Costello.

“In this economy, it isn’t safe to follow an old business model,” Vaughn said of the decision to combine the two shops. “When you put two together, it’s safer.”

To decorate the space, Vaughn and Pierce used reclaimed materials: Old floor joists from the Green Building became tabletops, with cast-iron flowerpots as bases. “For us, it was about making it feel like it had been here forever,” she said.

Her East Market neighbors — the programmers, graphic designers and videographers who work in offices above street level — have adopted the cafe, bringing their midmorning snacks and business meetings to Vaughn’s tables.

Soon, Vaughn and Pierce plan to add evening hours to bring in diners from East Market restaurants and students with laptops.

“We want it to be more of a social gathering place,” Vaughn said. If Please and Thank You is any indication, their living room must be a busy place.

— Matt Frassica, The Courier-Journal

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